Media Buying / Funnel Economics
Meta Ads Funnel Calculator
Model the full path from ad spend to admission — impressions through to closed revenue — and check whether your acquisition cost sits inside the ceiling your target ROAS (or your own target CAC) allows.
Inputs
Max Affordable CPL
₹0
Ceiling per lead at target ROAS
Max Affordable CAC
₹0
AOV ÷ Target ROAS
Funnel Flow
Stage
Volume
Count
Drop-off
Impressions
—
Clicks
Leads
Qualified Leads
Contacted
Booked Counselling
Show-ups
Admissions
CAC vs. Threshold
WITHIN THRESHOLD
Max CAC
₹0
Max Affordable CAC
Profitability Summary
| Metric | Value |
|---|---|
| Total Revenue | — |
| Total Ad Spend | — |
| Actual CPL (Cost per Lead) | — |
| Actual CAC (Cost per Admission) | — |
| Final ROAS | — |
| Net Profit | — |
| Total Admissions | — |
| Payback (spend recovered by admission #) | — |
Reverse Budget Planner
Uses your current CPM, CTR, LP CVR, Qualified Rate, Contact Rate, Booking Rate, Show-up Rate and Closing Rate to back-solve the funnel required to reach this many admissions.
Required Ad Spend
₹0
Required Leads
0
Required Impressions
0
Projected Revenue
₹0